Ecommerce web design

Ecommerce web design

With this ecommerce web design project, we not only delivered a sales-focused and cost-effective solution for LIMB-art, we also helped our client encourage audiences to embrace and be proud of their individuality.


A British design and manufacturing company, LIMB-art is dedicated to producing prosthetic leg covers that are far from the norm. Founded in 2018 by former Paralympic swimming medalist Mark Williams and his wife Rachael, the energy behind the company comes from a desire to not just inspire pride in users of prosthetics and raise their confidence levels, but also to express their personality through the LIMB-art designs – to stand up tall and have fun, to show off a little.


To deliver a cost-effective ecommerce web design and development solution that places as much emphasis on creating a competitive online store with zero cart abandonment and high sale conversion rates, as on presenting LIMB-art and its products in the most positive light, as true partners.


The new ecommerce website is visually striking and easy to navigate. From a customer experience point of view, the path to purchase is engaging and straightforward, which in turn has a positive impact on optimisation of internal links, search indexing and findability of the website.

The design relies on a contemporary colour palette filled with energy and freshness, the perfect canvas for LIMB-art’s striking designs.Ecommerce web design

The homepage leads with strong messaging and imagery, and a prominent call to action that invites users to find out more about LIMB-art’s story. A tiled structure immediately below introduces a snapshot of the wide range of products available.Ecommerce web design

Regardless of device, the website offers a seamless and robust online experience.ecommerce web design

A looping carousel at the bottom of each page showcases engaging and detailed product images. Photography is a mixture of strong and confident or natural and familiar shots, always memorable – presenting the product as a hero, and immediately creating desire.Ecommerce web designEcommerce web design

The ecommerce website integrates with a wide range of popular online payment methods, such as WorldPay and PayPal.

As well as elements common in any ecommerce web design project such as product pages and customer account sign-in page, the website also includes an FAQs page, contact form, and an engaging Blog page that helps our client get closer to audiences.ecommerce web design

When updating product listings, prices, images and other content, our focus was also on usability – a user-friendly WordPress ecommerce CMS allows our client to make quick and timely updates.Ecommerce web designEcommerce web design

Soon after the website was launched, Limb-art was recognised by Easyjet founder Sir Stelios Haji-Ioannou and disability charity Leonard Cheshire for their great work helping users of prosthetic legs raise their confidence, be proud and have fun.

“We went live yesterday, and it all looks fantastic.

I’m just going through everything in detail and I have to say 

“great job” to Kieron and Simon.

They’re both a credit to Parker Design.”

Mark Williams, Director and owner of LIMB-art

Manchester Cancer Research Centre

Website redesign

Website redesign

With a strong focus on improving the user experience, clearer routes and navigation, and refined messaging and CTAs, this website redesign helped elevate MCRC's digital presence.



WordPress website

Wordpress website

Founded in the 1800s, Tysers is based at the heart of the world’s premier insurance market in London. The company needed a digital agency that would deliver a WordPress website to help position them as a strong industry leader focused on putting their clients first.


Hey Little Magpie

Magento web development

Magento web development

We are a digital agency that helped one online business rediscover itself with a new name and brand identity. Our web design and web development teams also helped the client with a clever email marketing solution and a new website design.