Home Bargains, the successful Liverpool based discount retailer, needed an ecommerce web design to expand their business to selling their vast range of products online. Parker Design Consultants were tasked with producing the new ecommerce web design which has grown rapidly from day one, resulting in thousands of individual product sales per month, hundreds of thousands of visitors and millions of page views.
From an ecommerce web design point-of-view, it was essential we followed the Home Bargains brand style whilst allowing customers to easily find and browse the vast catalogue of online products.
The structure of the Home Bargains ecommerce web design was developed with effective search in mind, meaning products can be quickly found and easily added to the shopping basket. Dynamic product categorisation enables the online team to add new products and new product categories on a daily basis – this also linked with the online stock control system, providing effective stock management.
Related products, Customers also bought, Recently viewed, Product compare and Search by Brand functionality all making for a better user experience and the opportunity to up sell and cross sell products. Product pages also include RRP’s and ‘Our price’ funtionality to add to the discount shopping experience.
Throughout the ecommerce web design, the careful use of descriptive SEO friendly text and page titles, descriptive URLs and metadata have elevated the ecommerce website to page one for the majority of general and specific product searches in this highly competitive market place
Parker Design were also involved in the development the electronic warehouse and shipping processes and customer contact relationship management (CRM) systems which has allowed for effective and practical dispatch procedures and high customer service levels.
Parker Design have also been integral in the Home Bargains online marketing campaign, creating regular email templates which Home Bargains send out to their customers, keeping them updated with the latest products and bargain offers.
View the Home Bargains website.