Cheshire based retailer Gigolo Menswear set Parker Design the task of setting up their online business. Our solution… a super efficient ecommerce website based on the Magento web design and development platform.
Gigolo Menswear have been selling popular brands of men’s Streetwear for the last 25 years. Today, they offer trends and styles from designer labels Firetrap, Bench and Lacoste. They are one of the original stockists of SuperDry – now one of the UK’s leading names in fashion.
Although accustomed to keeping up with modern trends, there was one important aspect of selling that the Cheshire retailer was not up to date with… ecommerce. Until they enlisted the help of Parker Design Consultants.
It was clear that Gigolo Menswear required an online presence to allow them to compete with peoples’ favourite online stores such as ASOS and End Clothing. Parker Design confirmed that a well thoughtout Magento web design system would not only help them to generate awareness for their independent store but also open up an avenue for them to sell their products on a global scale. With this in mind Parker Design decided to design and build an ecommerce site for Gigolo using the open source Magento web design and development platform.
The design of the website had to be easy to navigate and 100% SEO friendly. Now up and running for over a year, Gigolo have the flexibility to upload product images that will be auto-tagged with relevant Meta information. The Magento web design also auto generates Site Maps and Popular Search Term Pages, thus making the website more appealing to various search engines. In addition, Gigolo can modify the URLs on their product pages to improve their rankings for popular search terms – another inherent feature within the Magento development platform.
Parker Design added further value to the website by incorporating search tools function and filters which allows customers to search products by price, brand and sizes available. We also set up Gigolo Menswear on social networks Twitter and Facebook, which offers them an alternative way to communicate with their customers.
Since the ecommerce website went live, Gigolo Menswear have extended their online activities to selling on E-bay and Amazon helping them to further boost their revenue. Furthermore, it has made their products more accessible to markets anywhere across the globe.
Parker Design have become experts in Magento web design and SEO and are huge advocates of the Magento e-commerce platform and would be happy to discuss your E-commerce web design project and how the Magento could work for your online business.