Hey Little Magpie

Magento web development

Magento web development

We helped an online business rediscover itself with a new name, brand identity, email marketing solution and Magento web development.


A recognisable brand and strong online presence is key for growing businesses. Hey Little Magpie – a company specialising in craft supplies, scrap-booking and paper products – had outgrown its existing brand and needed a name, logo and Magento web development to re-launch itself in the market.


Originally known as Sarah’s Cards Limited, the 10-year-old company had successfully moved from greeting cards into a retailer of speciality craft products. The company’s name no longer fit its position and product offering in the market, creating confusion among customers and limiting growth. In addition, it needed a new brand look and Magento web development to establish an ecommerce presence.


After collecting a detailed brief, the Parker Design creative team developed a targeted list of relevant potential name options. Spoiled for choice, the client ultimately settled on ‘Hey Little Magpie’ – a unique selection that highlighted the future brand’s playful product range and eclectic personality.

To complement the design, we opted for a Magento ecommerce platform, which – in addition to its useful content management features and powerful SEO tools – easily integrates with both payment gateways and the Google Analytics ecommerce module.Magento web development

The flexible website solution allowed Hey Little Magpie to update product details, manage stock levels and process orders from any device or location.Magento web development

The client also wanted to bring more of its product offering to its customer base through email marketing. Carrying the elements highlighted in the new logo and retail web design into an attractive template, our digital team created an easy-to-use email marketing option that allowed the company to reach its target audience directly.

Delighted with its new logo, email marketing solution, brand identity and Magento website, Hey Little Magpie is now poised to continue its rapid growth and capitalise on wider opportunities in the global ecommerce market.

Hey Little Magpie

Online brand strategy

Magento web development

Parker Design is a brand agency that excels at ecommerce development. Having outgrown its original name and logo, Sarah's Cards Ltd. asked us to develop an online brand strategy to re-launch its identity and establish a profitable online presence.


Driftwood Activewear

Retail e-commerce website

retail e-commerce website

Specialising in clothing for water, indoor and outdoor sports, Driftwood Activewear asked Parker Design to develop a retail e-commerce website that would allow it to expand into the growing sportswear and fitness apparel market.


European Diesel Card

Web development and digital strategy

digital strategy

Parker Design is a digital agency with a strong background in web development and digital strategy. To drive awareness of EDC's pan-European fuel card products, we created a website that captured customer data in 8 different languages and a geo-location app that helped customers find its services.