Shell

Environmental report design

environmental report

Thanks to a combination of evocative earthy colours, bright environment-based photography, and engaging data graphics, we delivered an environmental report design that supported Shell’s commitment to sustainable development.

Background

Companies with a firm commitment to sustainability often out-perform their competitors when it comes to maximising long-term shareholder value. Sustainable development is a key aspect of the work carried out by Shell at its Stanlow Manufacturing Complex, where 12 million tonnes of crude oil are refined every year. For the company it is imperative that the environmental impact of their operations is clearly communicated to their customers, local community, staff, shareholders and suppliers.environmental report

Challenge

Shell asked Parker to produce an environmental report design that would help them communicate the company’s strict adherence to economic and social performance regulations, as well as crucial environmental statistics. For this type of report to be credible, it must be clear what kind of information is being reported, and how and why it is collected. We needed to create a carefully thought-out report that would make a positive contribution to Shell’s overall reputation and performance.

Solution

We carefully planned the design style and content of the report to maximise its impact. Using Shell’s corporate brand guidelines as a basis, we ensured the information was presented in an appealing and informative way, with engaging layouts and intuitive use of typography to create a hierarchy of information.environmental reportenvironmental reportEnvironmental report design

Combining this with an earthy colour scheme, bright environment-based collection of photographs, and clear well designed data graphics, the environment report design is particularly eye-catching and effective.environmental report

The simple design helps focus on the message our client wants to communicate.environmental reportenvironmental report

To complete the earthy impression the report was printed on an uncoated and recycled stock which reinforced key messages. The Lloyds Register Quality Assurance Ltd validation logo on the back cover also gives the document credibility.

Imperial College London

Prospectus design

prospectus design

A striking prospectus design to attract support to OPAL, a nationwide initiative led by Imperial College London, conceived to inspire all levels of society to collaborate and get closer to nature.

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United Utilities

Digital corporate report

digital corporate report

Mid-way through an ambitious 5-year plan, United Utilities asked us to design a digital corporate report to update customers and shareholders on the progress against 5 key performance commitments. The report design energises audiences by presenting results in a confident, compelling and balanced way

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N8 Research Partnership

Economic report design

economic report design

Our print design team created an economic report design that effectively communicates the value and impact that research and innovation have in regional development.

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