Shell

Environmental report design

environmental report design

Thanks to a combination of evocative earthy colours, bright environment-based photography, and well-designed data graphics, we delivered an environmental report design that supported Shell’s commitment to sustainable development.

Background

Companies with a firm commitment to sustainability often out-perform their competitors when it comes to maximising long-term shareholder value. Sustainable development is a key aspect of the work carried out by Shell at its Stanlow Manufacturing Complex, where 12 million tonnes of crude oil are refined every year. For the company it is imperative that the environmental impact of their operations is clearly communicated to their customers, local community, staff, shareholders and suppliers.

Challenge

Shell asked Parker to produce an environmental report design that would help them communicate the company’s strict adherence to economic and social performance regulations, as well as crucial environmental statistics. For this type of report to be credible, it must be clear what kind of information is being reported, and how and why it is collected. We needed to create a carefully thought-out report that would make a positive contribution to Shell’s overall reputation and performance. 

Solution

We carefully planned the design style and content of the report to maximise its impact. Using Shell’s corporate brand guidelines as a basis, we ensured the information was presented in an appealing and informative way, with engaging layouts and intuitive use of typography to create a hierarchy of information. Combining this with an earthy colour scheme, bright environment-based collection of photographs, and clear well designed data graphics, the environment report design is particularly eye-catching and effective.Environmental report design

To complete the earthy impression the report was printed on an uncoated and recycled stock which reinforced key messages. The Lloyds Register Quality Assurance Ltd validation logo on the back cover also gives the document credibility.

Act4Africa

Impact report design

Impact report design

After working with Act4Africa to refresh their brand, we were asked to help them produce an impact report design that would outline how their programmes are making a difference.

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United Utilities

Booklet design

Booklet design

As part of regular campaigns to address residents' concerns, United Utilities commission a booklet for each site containing information on the works carried out, and the reasons behind. This is a great example of the effectiveness of print design when trying to minimise customer impact.

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United Utilities

Information booklets

Information booklets

When considering print design, information booklets are a great and cost-effective way of keeping customers informed. As one of the North West's largest utility companies, United Utilities really understand the value of building good customer relations.

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