Exterior branding

We delivered an exterior branding solution that maximises visibility and impact to attract and inspire the next generation of leaders.

Background

Our client, King’s Leadership Academy, focuses on leadership and academic development, and looks beyond traditional academic measures to determine the potential and future success of their students.

The Academy’s values – Aspiration and Achievement, Self-awareness, Professionalism, Integrity, Respect and Endeavour – are born out of their desire to ‘Aspire’.

Challenge

Our brief was to develop an exterior branding that would bring the Academy’s values to the fore in order to attract and inspire new generations of ambitious students, from the community and beyond, to step inside with confidence and enthusiasm, ready to embrace the future ahead of them.

The new building embodies the Academy’s own aspirations, and the branding and signage had to act as a wrapper for everything it represents.

Solution

The exterior branding we created for the new multimillion pound King’s building is inspired by our client’s culture of excellence. We placed an oversized bookmark shape sign over 6 metres in height on one of the sides of the building, and applied the highest quality materials and sign-making techniques.

The inclusion of other elements of the exterior branding, and where we decided to position them, maximises the visibility of the school and its ethos: tiles and furnishings, school maps for students and visitors, room names and numbers, interior banners, tall flags and canteen glass dividers, always with the safety of the students, staff and visitors in mind.

The size and scale of the signage, together with a combination of red and black, and contemporary touches that look back to tradition for inspiration, send a message to students, visitors and staff about the school’s pride in standing out as a beacon thanks to the strength of their values.

“When you employ the team at Parker Design you really get the whole package – vision, innovation and first class design – at a price that is so affordable. As you enter the school you walk under an Aristotle quotation ‘Excellence is a habit’. You definitely could apply this motto to the whole team at Parker Design.”

Chairman & CEO, The Great Schools Trust