Graduate recruitment brochure

We designed a vibrant graduate recruitment brochure to position DAI as an employer offering exciting career opportunities for ambitious young talent.

Background

DAI, a leading supply chain and logistics software provider, helps clients “deliver life’s essentials.” The company credits its success to its talented and dedicated team and actively participates in career fairs to attract top candidates.

Challenge

DAI asked us to produce a graduate recruitment brochure design that would break away from previous recruitment literature and the company’s existing corporate materials. The new brochure aimed to attract top talent while encouraging graduates to take the next step and begin the application process.

Solution

We designed a graduate recruitment brochure that presents DAI as a collaborative and rewarding employer, offering ambitious candidates an environment where they can grow and succeed.

Drawing inspiration from DAI’s existing brand, we structured the content around interconnected hexagonal shapes, symbolising the power of structured teamwork in manufacturing and its role in driving business success.

A clean and well-organised layout ensures that information flows naturally, making it easy for graduates to absorb key details about career opportunities. The structured design keeps the focus on the content while subtly guiding readers toward taking action and starting the application process.

Aspirational photographs of graduates reflect DAI’s belief that talented individuals are the foundation of its success. To guarantee visual cohesion without overpowering the content, we applied a subtle blue tint to the images. This treatment adds depth and consistency to the design while maintaining a professional and polished look. The carefully balanced colour grading ensures that the photographs remain engaging and dynamic, drawing attention without distracting from the key messages and information presented on the page.

We incorporated a range of visual elements to ensure the graduate recruitment brochure was both engaging and easy to navigate. Large, bold typography helped key messages stand out, making important information immediately accessible to readers. A bright and dynamic colour palette added energy to the design, creating a sense of excitement and opportunity.

To present complex information in a clear and digestible format, we used infographic-style illustrations that visually break down the information, making them more engaging for graduates. Word clouds were strategically placed to highlight benefits and opportunities at DAI.

The creative organisation of content keeps the brochure engaging and interactive. Fold-out and pull-out sections introduce a tactile element, making the experience more dynamic. These interactive features work particularly well for content such as a real employee’s career timeline, allowing graduates to see how their own professional journey might evolve within the company.

For sections like “A Typical Day”, we used a double-page spread layout to give the content a strong visual presence. This structured approach makes it easier for graduates to imagine themselves in the role, gaining a clear sense of the company’s culture and daily work environment.

Highlights

• White foil on uncoated stock gives the brochure cover a subtle sheen and tactile quality, making it instantly appealing.
• Employee quotes provide first-hand insights, offering an authentic glimpse into daily life at DAI.
• To create a stronger connection with graduates, we borrowed elements from digital design, such as a web page text selection effect, blending familiar online aesthetics with the print format.