Healthcare marketing

We helped our client successfully promote their products with a suite of fresh and engaging healthcare marketing designs.

Challenge

World-leading collagen and gelatine manufacturers Rousselot required a suite of healthcare marketing designs to be used across their advertising media to promote their premium products to the food and pharmaceutical industries.

Solution

We initially produced a range of advertising design concepts from which the client narrowed their choice down to one style. With a number of industries and target audiences to reach, a colour-coding system was used to distinguish products and approaches.

Rousselot have an extensive colour palette already in place within their brand guidelines, and this was put to good use across the range of healthcare advertising.

The chosen design style features a strong headline that portrays an overall impression of the properties of the product at first glance, and attracts attention. The molecular structure represents the scientific development and a solid research and results background. The ‘molecules’ feature photos and keywords relating to the product to support the headline, and a more in-depth description follows beneath. We have also developed variations using a ‘ping’ to display information relating to exhibitions and stand numbers.

These adverts make up just part of an extensive healthcare marketing campaign for Rousselot featuring both print and digital advertising.