UK Fuels

Icon and pictogram design

Icon and pictogram design

We developed a range of unique icon and pictogram graphic design concepts that added consistency to UK Fuels’ Velocity online applications

In order to add a consistent look to their Velocity product, UK Fuels asked Parker Design to develop a range of unique icon and pictogram design concepts to use within their online applications.

The look and feel for the icons was developed with an app visual treatment to give a comfortable and familiar experience for the end user when visiting the website. The development of clear pictograms for each of the elements was key, as they would be used in a variety of sizes in the online environment.

The icon and pictogram designs have been used extensively throughout the website by UK Fuels, improving the end user journey.

HRonline

HR infographic design

HR Infographic design

Employee absenteeism is costly for growing businesses. As a design agency with over 20 years' experience, we helped HRonline demonstrate the scope of the problem with a bold and playful infographic that informed HR managers and increased engagement with their sales team.

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AstraZeneca

Medical infographic design

Medical infographic design

AstraZeneca asked our creative team to produce an infographic that would help them communicate the process of the path to a new medicine.

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Pinpoint Digital

Graphic icons

Graphic icons

Pinpoint required a suite of graphic icons to use in their Push to Docuware website and document scanning software product to give a consistently branded look and feel that complemented the website and logo designs.

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