We developed a range of unique icon and pictogram graphic design concepts that added consistency to UK Fuels’ Velocity online applications
In order to add a consistent look to their Velocity product, UK Fuels asked Parker Design to develop a range of unique icon and pictogram design concepts to use within their online applications.
The look and feel for the icons was developed with an app visual treatment to give a comfortable and familiar experience for the end user when visiting the website. The development of clear pictograms for each of the elements was key, as they would be used in a variety of sizes in the online environment.
The icon and pictogram designs have been used extensively throughout the website by UK Fuels, improving the end user journey.