A strong example of teamwork between client and agency, we produced a new insurance website design that was a total departure for our client. To support growth targets, insurance brokers Delta Corporate Risk had identified a need for a web design that matched the expectations of their target customers – companies from across a wide spectrum of sectors including law, property and construction, as well high net worth private customers looking for insurance solutions to meet their very specific needs.
This insurance website design is totally different from the previous incarnation. Inspired by examples of work on our own website, our client also shared some specific preferences with our team – making the process a true collaboration between client, designers and developers from the start. We came up with a new website design that also served as a springboard to launch their new brand, which we had worked on in tandem with the new website.
The insurance website design has a premium feel, making our client’s target customer feel affinity from the moment they land on the website, and whets their appetite to find out more. And they’re not disappointed: the wide array of sectors covered and products offered is presented in a clear way. The functional design turns the customer journey into a tailored experience, making it very easy for the target audience to cherry pick what best suits them. It’s a quick and results-driven process and reaffirms the website’s role as a sales tool – our client’s main aim. The premium website design succeeds in attracting different types of audiences, ensuring no prospective customer feels alienated and abandons. The design is complemented by editorial style images that we sourced for our client. From a website development perspective, we carried through the premium design ethic using scalable graphics for retina screens, and smooth and subtle animation transitions for user interface elements and images.
Our client gave us the best kind of feedback: he was so happy with the design and content flow that he has now commissioned us to also rebrand their office.