Chill Factore

Integrated advertising campaign

integrated marketing campaign

An integrated advertising campaign with bright, punchy creative that expands the appeal of our client’s winter sports activities, encouraging new customers to try skiing and snowboarding closer to home.

Background

Our client, ChillFactore, offers the UK’s longest snowboarding slope and indoor skiing experience, providing a great day out for families across the North West and beyond. Located just 4 miles from Manchester city centre and right next to a popular retail hub, they are well positioned to within an area that attracts nearly 31 million annually. Targeting a mixture of busy families and thrill-seeking individuals, our client wanted an integrated advertising campaign that would broaden their appeal to a wider range of customers during the off season.

Challenge

Already well-known among their regular customers, our client wanted to make their winter sports activities more enticing to families who would be staying at home during the Easter school holiday. Our ads would not only increase name recognition among the target audience, they would also promote their “kids go half price” offer.

Solution

We devised a bright, colourful integrated advertising campaign that captures the essence of a winter holiday in the Alps, but with the affordability of a local day out. Chill Factore offers one thing that many of its local competitors don’t – snow, and this novelty allowed us to build a concept focused on fun, freedom and making the most of a memorable family experience together.

Using vibrant, impactful photography we captured the joy of playing in the snow. We wanted potential customers to picture themselves at the centre of the action – learning a new skill, snowflakes in the air and spending quality time with the family in a unique way.

Our focus was on creating memories and spending quality time together in a way that wouldn’t break the bank. The advertising campaign was rolled out across posters, bus rears, digital outdoor six sheets, online advertising and social media. Overall, the client was extremely pleased with the response to the campaign, receiving positive feedback both internally and externally.

Thomson Reuters

Multi-channel marketing campaign

Multi-channel marketing campaign

We tapped into the complex psychology of hedge fund managers with an innovative multi-channel campaign. As a marketing agency that understands how digital stratetgy fits within an effective integrated marketing strategy, our solution helped generate an 81% uplift in monthly website traffic.

x

Manchester Airports Group

Integrated ad campaign

Integrated ad campaign

Our client needed a marketing agency that could help them shape not just their digital strategy, but also their overall marketing strategy. Our ideas helped change perceptions of airport parking, and generated a significant uplift in service bookings around the country.

x

Giti Tire

Advertising campaign

advertising campaign

Parker Design is a marketing agency that understands how powerful memorable advertising can be. The versatile and cost-effective marketing strategy and campaign we devised for Giti's new series of all-terrain tires, allowed sales teams to successfully target B2C and B2B customers throughout Europe.

x