We created an interactive product guide, featuring helpful animations and motion graphics to make the content compelling and easy to understand.

Background

A leading international supplier to the tissue culture and microbiology industries, our client not only develops, but also manufactures, markets and services instrumentation and related products for the public as well as the private sector. Our client also offers maintenance and repair services for laboratory equipment, not just the products they sell and distribute.

Challenge

One of the company’s flagship products, which Don Whitley Scientific manufacture and distribute, is the MACS MG500 anaerobic workstation worldwide. To meet the demands of this diverse market, we were tasked with producing an interactive product guide with easy to follow operating instructions to guarantee high levels of customer satisfaction.

Solution

We delivered a fully interactive application that contains a series of highly engaging animated product demonstrations with accompanying voiceover as well as written instructions, with a menu-based navigation system that is easy to follow for a seamless user experience.

From the outset of this project, we understood that the interactive product guide needed to be really easy to follow. So, with this in mind, we kept the animation style very simple but at the same time realistic to ensure the clarity of the message through the animation alone. The instructions for the system are comprehensive, so we broke down the animations into smaller, more manageable sections that can be downloaded when selected, for an improved service in the event of slow or unreliable internet connections.