Mailshot design

With this bright and dynamic mailshot design we helped present our client as a positive and proactive company that always looks forward to a promising future.

Background

A recent study by Royal Mail has found that more than 90% of Direct Mail packs get opened by the public, rather than being discarded straight away as “junk mail”, perhaps an unexpected statistic in a space mainly dominated by the ever growing of digital channels. Printed formats create true differentiation and can communicate in more memorable and impactful ways in a world where communication is primarily digital.

Challenge

In order to raise awareness of its new range of products, designed to give customers the most competitive bunkering rates, UK Fuels asked us to create a mailshot design that would make a real impact amongst the target audience. The strategy was for the direct mail piece to be posted out to current customers, with a pre-paid envelope and an application form to reduce the time and effort required for those interested to apply.

Solution

The design we created features the brand colours of orange and blue, and a gloss lamination gives the piece a high quality, premium finish. Full colour images and block colours give the mailshot design a dynamic feel, and denote a positive and proactive company that looks to the future. In the digital age, well-designed and produced printed direct mail packs can have a very impactful effect, and can sometimes encourage a stronger audience response than a purely digital piece.