With this bright and dynamic mailshot design we helped present our client as a positive and proactive company that always looks forward.
Background
A study by Royal Mail has found that more than 90% of DM packs get opened. In a world where communication is primarily digital, print creates true differentiation and can communicate in more memorable and impactful ways.
Challenge
In order to raise awareness of its new range of products, designed to give customers the most competitive bunkering rates, UK Fuels asked us to create a mailshot design that would make a real impact amongst the target audience. The direct mail piece would be posted out to current customers, with a pre-paid envelope and application form to reduce the time and effort required for those interested to apply.
Solution
The design features the brand colours of orange and blue, and a gloss lamination gives the piece a high quality finish. Full colour images and block colours give the mailshot design a dynamic feel, and denote a positive and proactive company. In the digital age well-designed and produced printed direct mail can have a very impactful effect, and can sometimes encourage a stronger call to action than a digital piece.
