In order to raise awareness of its new range of products, which are designed to give customers the most competitive bunkering rates, UK Fuels asked Parker Design to create a mailshot design. The piece was posted out to current customers, with a pre-paid envelope and application form to reduce the time and effort required for those interested to apply.
The mailshot design features the brand colours of orange and blue, and a gloss lamination gives the piece a high quality finish. Full colour images and block colours give the mailshot design a dynamic feel, and denote a positive and proactive company. In this digital age well-designed and produced printed direct mail can have a very impressive effect, and can sometimes encourage a stronger call to action than e-marketing.