A unique format for a marketing brochure design to effectively promote the services and products offered by our client.

Challenge

PH Jones, a rapidly expanding utilities company with a strong client base in the social housing maintenance sector, required a marketing brochure design to show the breadth of their service offerings.

Solution

The unique format was derived from our bespoke cover illustration which showed the services and products offered by PH Jones. The house-shaped infographic immediately catches the attention of the target audience, and was used as a wrap-around on a 6-page cover with central pocket for case studies, whilst an 8-page stitched-in section provided the space for the detailed service content.

The use of the secondary colour palette was also introduced to separate the service categories – Home Services, Utility Services and Facilities Management – making it easier for the reader to recognise which section they were in. This concept was also carried through to the case study sheets. To add to an already complex print process and to give a little extra bounce to the design, we treated the images with a spot UV gloss overlay to catch the light and help bring the marketing brochure design to life.