A unique format for a marketing brochure to effectively promote the services and products offered by our client.
PH Jones – a rapidly expanding utilities company with a strong client base in the social housing maintenance sector – required a marketing brochure to show the breadth of their service offerings.
The unique format was derived from our bespoke cover illustration which showed the services and products offered by PH Jones. The house-shaped infographic was used as a wrap around on a 6-page cover with central pocket, for case studies, whilst an 8-page stitched-in section provided the space for the detailed service content.
The use of the secondary colour palette was also introduced to separate the service categories – Home Services, Utility Services and Facilities Management – making it easier for the reader to recognise which section they were in. This concept was also carried through to the case study sheets.
To add to an already complex print process and to give a little extra bounce to the design, we treated the images with a spot UV gloss overlay to catch the light and help bring the brochure to life.
PH Jones were delighted with the end result which was delivered on time and within budget.