Marketing collateral design

Innovative beauty marketing collateral design that highlights our client as a trusted skincare specialist.

Background

The health and beauty market is worth over £17 billion in the UK alone. With an increasing number of companies seeking to gain a foothold, brand differentiation is a key to success in this competitive sector.

Challenge

Nuriss Skincare and Wellness – a respected skincare treatment centre in London – approached us to develop a variety of marketing materials to showcase their unique products and services. Looking for a clean and sophisticated marketing collateral design, the company wanted to rise above the competition and highlight its commitment to patient health and wellbeing.

Solution

We created a series of innovative design concepts that highlighted the brand as a trusted skincare clinic.

A vibrant aqua blue perfectly complements the silver tones of the existing logo. A feature curve appears on all materials, from appointment folders and treatment cards to patient record covers, adding movement to the otherwise clean and simple design.

This detail also adds consistency, and gives the materials a unique and memorable look that effectively introduced clients to the clinic’s services.

We also selected a range of photography that customers could identify with and suited the collateral’s fresh, modern look. These images featured healthy, athletic individuals, complementing our client’s focus on the wellbeing of patients, and strengthening their position in the health and beauty market.

As well as creating a unique marketing collateral design that reflected our client’s brand, we wanted to ensure that the materials could be used in a versatile way to fuel business growth. The folders can be customised with specific treatment cards, or used as an information pack for beauty exhibitions.

We oversaw every stage of the production and worked with our dedicated print supplier to achieve a high-quality finish. We printed over 10,000 folders and treatment cards – high quality stock with a gloss laminate cover to give the collateral increased weight and durability.