Having worked with AstraZeneca for many years, we were asked to produce a professionally designed corporate PowerPoint presentation to tell their ‘UK story’ to an external audience. A clean and image-led design helped bring their story to life.

Background

Our client’s focus is on developing medicines that make a meaningful difference to the lives of patients all over the world, and the UK is right at the heart of AstraZeneca’s efforts to achieve their ambitious goal.

Challenge

After working with our client for decades, this time we were tasked with creating a PowerPoint presentation design that would cover all aspects of the UK business operations, from the philosophy of the company, the life-changing medicines they produce and the benefits those medicines bring to patients, as well as to the UK economy as a whole.

Solution

Adhering closely to our client’s corporate brand guidelines, we produced a range of graphic icons to help bring the AstraZeneca story to life in a compelling and engaging presentation design that would have everyone engaged from start to finish.

This was a huge step away from the traditional PowerPoint presentations one would expect, where the emphasis may be placed on the presenter to tell the main body of the story, and the use of the notes feature in a PowerPoint file.

The design relies on the use of the corporate brand colour palette to help structure content.

Staying away from a more traditional approach to a PowerPoint allowed us to free up the slides, resulting in a PowerPoint presentation design that is clean, uncluttered and image-led with a good use of creative space.

“It really is a pleasure to work with the team at Parker Design.

Nothing is too much trouble and ‘going the extra mile’ is part of the service. The team are pro-active, always provide creative solutions, and do whatever is needed to meet our tight deadlines and work within the agreed budget, to produce a high quality product.

I would recommend the team at Parker Design to anyone.”

Have a look at other examples of effective presentation design.