We produced a stunning product brochure design that appealed to our client’s target audience by showcasing the exclusivity of Castle’s products.

Challenge

Castle Tile & Bathroom Studio offer a wide range of specialist premium products, so they needed a product brochure design that would match the expectations of their target audience. Castle have a stunning showroom featuring many room sets, each designed to inspire their customers, so to tempt shoppers into their sales space, the product brochure design had to be equally aspirational.

Solution

We wanted to go beyond featuring traditional catalogue shots. Instead, we wanted to help our client communicate that they understand the needs and aspirations of their audience, and how Castle Tile & Bathroom Studio can help customers fulfil their dreams. Photography plays a key role in the brochure, featuring professional photos of a model on location in Castle’s showroom. The photography is perfectly complemented with clean, sleek typography, using a very contemporary typeface selected to complement Castle’s logo.

The page layouts in the product brochure are crisp and uncluttered, giving the photos space to breathe and keeping copy to a minimum. The final piece was printed onto a super smooth silk paper stock and the cover finished with a high gloss laminate, saturating the colours in the cover shot and giving a real sense of quality and extravagance.