Progress report design

Our design relies on colour, uncomplicated ways of organising content and a focus on the people Brightlife helps to deliver a progress report that is engaging from the start.

Background

Brightlife’s aim is to reduce loneliness throughout ageing communities in the local area. Through a series of engaging and innovative projects, activities and networks conceived to help reduce social isolation, Brightlife’s efforts have contributed to more fulfilling lives for the over 50s in the area.

Challenge

As the end of the charity project’s five-year lifespan was approaching, Brightlife started to gather the results of their ‘test and learn’ approach, so that commissioners, service providers and communities alike could build on the experience, knowledge and legacy it would leave behind.

To support this essential stage of the project and coinciding with a major conference, our client asked us to deliver a progress report design that would inform and engage audiences of what Brightlife had achieved so far.

Solution

Our design relies on colour, uncomplicated ways of organising content and a focus on the people Brightlife helps to deliver a progress report that is engaging from the start.

To illustrate the key five stages of the ongoing cycle of planning, action and reflection, which is required to create meaningful, enduring change for older people and their communities, we opted to open the section with a photograph that perfectly illustrates what Brightlife helps achieve, to then move on to a page layout that is clear of distractions and explains the process through an uncomplicated graphic style.

The theme of engaging photography and crisp and clean layout structures continues throughout the progress report.