Promotional collateral

To help channel partners cross-sell Sage products to end users, we developed a full suite of promotional collateral that encouraged accountants to promote our client’s cloud-based software solutions.

Background

Sage One was conceived by our client to empower the UK’s small businesses. Sage One is an online, cloud-based, full accounting solution that provides everything that’s needed to take care of business. It frees companies from the burdens of endless lists of heavy admin tasks thanks to its user-friendly features that help lighten the workload and lets teams work with real-time data, wherever they are.

Challenge

Sage asked us to design a suite of promotional collateral that would encourage accountants to promote the cloud-based solution to end users in a memorable and impactful way.

Solution

To help accountants market directly to their customer base, we designed a range of promotional brochures, posters and POS materials that make an impact straight away. The clean and uncluttered design of the materials exudes personality thanks to clever use of Sage’s brand colour palette, playful icons, and enticing headlines that help sum up the product benefits.

We also designed an attractive box to house materials and create intrigue, providing a useful kit that could be easily handed out by Sage teams to engage prospective customers and drive sales.

We also delivered an augmented reality (AR) app with targeted content to strategically reinforce key product messages.

Have a look at other engaging and effective promotional collateral materials that have helped our clients reach their goals.