The stunning recruitment brochure design we created for AstraZeneca helped the company attract top research talent and highlight their credentials as a global leader in life sciences innovation.

Background

Following the high-profile opening of their new research and development centre in Cambridge, AstraZeneca wanted to create a targeted recruitment tool that would continue to drive interest in their already established Macclesfield site, in the North West.

Challenge

As well as attracting top life sciences talent to the region, the recruitment brochure design needed to raise awareness globally about the importance that their Macclesfield site plays in the manufacturing, packaging and distribution of the new medicines developed by teams located in the Cambridge campus.

Solution

Our client needed more than just a standard printed recruitment brochure, so we created a highly distinctive look and feel that reminds readers of a scientific magazine. 

With AstraZeneca’s strict brand guidelines always in mind, the editorial style photography we selected mixes scientific imagery with North West lifestyle shots. The clean, contemporary design and aspirational stories turn the recruitment brochure into a tool that showcases the region as a centre of scientific endeavour – one with a strong history of innovation and an exciting future ahead.

This stunning wall feature – also designed by us – helped inspire future generations of scientists.

As well as managing the design and print of the recruitment brochure, we also created a digital page turn. The final piece was extremely well received, both internally and externally, helping to cement the company’s Macclesfield site as an exciting and forward-looking operation that plays a vital role in the company’s future growth.