With this responsive website design project we helped our client redesign and build the front end of their holiday bookings website.
The process began with careful research into their previous website which was in need of a revamped look and feel, as well as improvements to the user experience and SEO considerations.
Initially, heatmap click tracking software was implemented, we analysed metrics provided by Google Analytics and gathered customer feedback. This allowed us to identify the strongest and weakest elements of the previous website design – which areas worked well and should be improved, and those that didn’t and should perhaps be discarded.
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Creating wireframes allowed us to scope out the new responsive website design in terms of content and user experience. We designed page layouts to reduce clutter and guide the user through the information needed to go through with a holiday booking.
The visual design makes use of the branding work we had already rolled out for Headwater’s brochures. Strong typography, a bold, pleasing colour palette and a library of icons were developed to help aid in site navigation and the overall user experience.
The Headwater responsive website build uses adaptive layouts that work well on both desktop and tablet as well as reformatting appropriately for mobile phones. We paid special attention to the distribution and organisation of content and SEO keywords. The addition of swipe-enabled slideshow galleries result in a more engaging experience on all devices.
The new website design was a great success, with significant uplifts in traffic and conversions. The design has also been applied to mobile-friendly email designs, which our client can use as easy-to-update templates to send out regular campaigns, driving even more traffic to the website.