Headwater Holidays

Responsive website design

With this responsive website design project we helped our client redesign and build the front end of their holiday bookings website.


The process began with careful research into their previous website which was in need of a revamped look and feel, as well as improvements to the user experience and SEO considerations.


Initially, we implemented heatmap click tracking software, analysed metrics provided by Google Analytics and gathered customer feedback. This allowed us to identify the strongest and weakest elements of the previous website design, which areas worked well, which should be improved, and those that didn’t and should perhaps be discarded. Creating wireframes allowed us to scope out the new responsive website design in terms of content and user experience. We designed page layouts to reduce clutter and guide the user through the information needed to go through with a holiday booking.

The visual design makes use of the branding work we had already rolled out for Headwater’s brochures. Strong typography, a bold, pleasing colour palette and a library of icons were developed to help aid in site navigation and the overall user experience.

The Headwater responsive website build uses adaptive layouts that work well on both desktop and tablet as well as reformatting appropriately for mobile phones. We paid special attention to the distribution and organisation of content and SEO keywords. The addition of swipe-enabled slideshow galleries result in a more engaging experience on all devices.

The new website design was a great success, with significant uplifts in traffic and conversions. The design has also been applied to mobile-friendly email designs, which our client can use as easy-to-update templates to send out regular campaigns, driving even more traffic to the website.

Over the years we have helped clients of all shapes and sizes reach their goals through beautiful and effective web design. Click here to find out more.


Website redesign

Website redesign

With a strong focus on improving the user experience, clearer routes and navigation, and refined messaging and CTAs, this website redesign helped elevate Manchester Cancer Research Centre's digital presence.


Thomson Reuters

Web design and digital strategy

web design

Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.



WordPress website

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Founded in the 1800s, Tysers is based at the heart of the world’s premier insurance market in London. The company needed a digital agency that would deliver a WordPress website to help position them as a strong industry leader focused on putting their clients first.