UX design and development

An intuitive new website that effectively repositions the client and enhances the customer experience thanks to effective UX design.

Challenge

Adeva – a company that specialises in providing training solutions for credit, risk and corporate finance – felt their non-responsive website design offered an outdated experience online, affecting how they were perceived by potential customers and negatively impacting their Google search rankings. 

Solution

To address this and establish Adeva as both trustworthy and forward-thinking, we created a fluid and intuitive design that delivered a strong first impression.

The style is clean, informative and easy to navigate, allowing the website to function as both a corporate brochure and a resource for customers.

The design:

• used strong images and infographic-style illustrations to make information accessible
• trimmed down content and organised it into layers, allowing visitors to find information based on their specific training needs
• encouraged exploration across a variety of devices with a fully responsive design solution

We enhanced the customer experience by focusing on UX design elements:

• seamless integration with social media, allowing users to easily share content, increasing brand awareness and enquiry potential
• inclusion of newsletter sign-up
• improving search functionality to help visitors find what they’re looking for faster

To support Adeva’s future growth, we built the website in a Content Management System (CMS) that made it easy for the company to update the website themselves. We also enabled opportunities for data capture throughout the website, including the future eLearning portal and in the ‘Expertise’ section, where useful visitor information could be collected in exchange for resources, such as course outlines and PDF case studies.

As well as helping Adeva position itself more competitively in the financial training market, our intuitive design and efficient web development improved how customers interacted with the website, ultimately changing their online experience and supporting business development.

“It has been such a pleasure working with the Parker Design team, and today’s training session gave me real feel for the power of what we have invested in.” 

Client Services Executive, Adeva Partners.