Our video production services team delivered a strong sales piece that puts customers first.

Background

Our video production services include pre-production, planning, script writing, location search, filming, voiceover recording, editing, final compression and supply. In short, everything required to produce a great video, as shown with this short film for In4tek.

Challenge

In4tek enlisted our video production services to produce a short film promoting the use of its healthcare software – ‘Paris’.

Solution

Rather than produce a typical ‘hard sell’ video with in4tek sales staff talking about the benefits of the product, we decided to produce a video featuring customers who were huge advocates of the software, talking about the benefits it brings them. The result is a much more credible story that resonates with the audience.

Several pre-production meetings took place to plan the story the video would tell, together with establishing who would feature in the interviews and a loose script which would form the basis of the off camera interviews. The filming took place in NHS Cardiff over several days, capturing the interviews and a variety of scene setting cut aways and general views. The interviewer asked the scripted questions off camera, with the questions being edited out of the final film.

When the subsequent ‘answers’ were edited together with the cut away shots, it gives the impression of the people featured in the video talking naturally and generally about their experience of the software, rather than answering scripted questions. This adds a documentary feel to the finished video and is a great technique when filming people not used to being on camera, as it gets them to relax.

The final touch to the edit was to overlay the footage with the narration, voiced by Sue MacGregor CBE, and add incidental music, captions and graphics.