Web design and keyword strategy

Our web design and keyword strategy made it easy for K&L Freight’s target audience to easily find them online, increasing their website enquiries and driving business growth.

Background

Our client has over 25 years experience in freight transportation and logistics. One of the UK’s most experienced shipping and logistics companies, they’re proud of their specialised expertise on the complexities of international shipping across all market sectors.

Challenge

They asked us to deliver a web design and keyword strategy that would make it easy for their target audience to find them amongst the competition in the online space, capture their audience’s attention with the aim to ultimately increase online enquiries.

Solution

We updated K&L Freight’s existing web design style and layout and increased their online visibility by improving their Google rankings through a series of targeted SEO (Search Engine Optimisation) exercises. The clean and uncluttered design we created contributes to an easier navigation for users, which in turn helps the audience focus on the benefits provided by our client’s services.

Inspired by the colour scheme of their existing logo, we decided to introduce professional black and white images and use their own vibrant corporate red to highlight specific sections within the website. We also decided to bring out the uncontested hero elements within the image: K&L Freight’s containers.We created the new website in the widely used content management system (CMS) WordPress, an extremely user-friendly engine that would allow our client to update their new website with the latest news and content in a timely manner, ensuring interest and engagement levels would remain high for the target audience, guaranteeing repeat visits.

The new website, and the results it produced, generated great feedback from our client.

“I would recommend this company for all of your website design and keyword strategy requirements.

They seem to know exactly what the client wants and how to achieve the best results. Well done Parker Design!!”

Director, K&L Freight