Web development and digital strategy

This web development and digital strategy helped drive awareness of our client’s pan-European fuel card products and captured customer data from 8 different language versions.

Challenge

To deliver a digital strategy for the edc (European Diesel Card) website, whilst also designing the overall corporate branding.

Solution

We designed and developed a website to drive awareness of the brand’s pan-European fuel card products and capture customer data via online application forms served in 8 different languages. The design of the website uses a fresh colour palette and uncluttered layout that works well on larger screens and also on smaller hand-held devices such as smartphones and tablets.

When thinking of the front end during the web development process, we used the Twitter Bootstrap framework as a basis for the underlying scaffolding, making sure that industry standard and tried and tested methods were employed. One of the most prominent visual features are the mobile responsive sliders, which make great use of copywriting, animated imagery and typography to deliver important product messages and calls to action across all devices.

This web development and digital strategy project resulted in 8 further translated websites, making the use of WordPress as the content management system even more useful. The edc website links to e-route online (a fuel site finder) and also the e-route geolocation app, both also designed by our web team.