In addition to an extensive print advertising campaign for gelatine manufacturer Rousselot, the company also required a range of digital marketing tools in the form of a suite of website banners.

There are many advantages to using digital banners, such as the ability to update and change information quickly and easily. There is also the benefit of generating brand and product awareness 24 hours a day, 7 days a week, all over the world, so the potential audience is considerably larger.

Web banners can be used as part of a digital marketing campaign, an overall promotional campaign or as individual brand awareness pieces.

With a much lower relative cost than print advertising, and the ability to drive a very fast response from the target audience, website banners are a popular and effective marketing tool. Often website banners have file size restrictions in order to limit the page loading time, so the use of graphics and transitions can be limited.

For this particular project, our designers maximised the limited space available. The Rousselot web banners featured key information branded to the company’s guidelines, and included information about future trade shows and exhibition stands.

Have a look at the wide range of digital marketing solutions we can help you with.