Our ambition for this new accountancy logo design was to promote a sense of heritage, stability and longevity, even though the business had only recently been established.

Background

Accountancy Services is a firm of expert accountants and business advisers who offer accountancy, tax and business consultancy services to owner managed and family owned businesses in a wide range of sectors.

Challenge

Our client approached us with a brief to create a professional new accountancy logo design that would nod at the high levels of excellence in customer service the company prides itself on. The logo would need to attract the right type of customer who would remain loyal for years to come.

Solution

Despite it being a young company, our aim for the new logo was that it should transmit stability, maturity, longevity and trustworthiness, so we set to work to produce a series of logo designs in a variety of different styles, treatments and colourways, always with the concept of reliability in mind. The wide range of logo design choices allowed our client to make a judgement as to what direction they wanted their new business logo design to take.

For the chosen ident, we developed a traditional crown motif resting on a modern yet classical serif typeface – all designed in a colourway of bronze and black, which feels contemporary and filled with the energy of a new business venture and, at the same time, the gravitas of the experience and expertise our client is able to provide.