Brand design is one of the most important aspects of any business, of any size. Put in just a few words, your brand is your promise to your customer, it tells them what they can expect from you and differentiates you in a busy marketplace. It can inspire an emotional connection and trigger positive action. Defining your brand is a journey of discovery.
Developing a strong brand can even help you create a feeling of inclusiveness and camaraderie amongst teams which may not usually work together. It can also inspire future generations and even have an impact on sales leads.
At Parker Design we love an exciting brand design project, from designing a logo, a typestyle and a colour palette to creating an effective brand strategy that will give you a competitive edge. We can help develop a tone of voice and positioning statements that reinforce your position in the marketplace.