Company rebranding

company rebranding

To help JPCS communicate an organisational restructure and shift in focus, we developed a distinctive and effective company rebranding.

Rebranding is an essential part of a company’s evolution – adding value to a business and appealing to a new or wider audience.

In order to bring the look and feel of the company in line with the work we were carrying out on their website, we took the original elements of the logo and gave them a contemporary make-over. It was important that the company rebranding was reminiscent of the previous logo – clients and the industry were familiar with the colour scheme and shape, so we echoed this within our redesign.

We developed a range of modernised logos for JPCS, and we worked closely with the Business Development and Marketing team to create a logo which clearly referenced the original brand but which would provide them with a much more contemporary look. The company rebranding process will also give the corporate identity more longevity for the future, and will help to advance the business in line with the team’s development plans.

“We’ve been working with Parker Design on the development of our new website, some aspects of which required complex functionality.

From initial concepts through to launch, their approach was flexible and innovative – precisely what we needed to help replace the old site with something fresh and engaging.

Parker Design did an exceptional job – the feedback and our already rising search engine rankings are real evidence of successful partnership working.”


New company logo design

New company logo design

The project required a distinctive logo that communicated the passion at the heart of the project to the fans that would be using the service online.


Marshall Moore

Company logo design

company logo design

Due to company growth, Marshall Moore were moving to larger offices in the city centre – the perfect opportunity to refresh their company logo design.


Axiom Metering

Corporate branding

Corporate branding

Following a buy-out by British Gas, Axiom required a corporate branding programme in order to differentiate it from its former umbrella company.