UK Fuels

Stationery and branding

Stationery branding

Following a recent rebrand, WebOil asked Parker to design a new suite of stationery with a personal, homely feel.


Your brand is your mark of distinction. It’s what sets you apart from your competitors. And in the current economic climate, with reputation influencing buying decisions more than ever, it was essential that WebOil – part of the UK Fuels Group – stood out from the crowd with their innovative concept of selling the lowest price heating oil with a friendly and reliable service.


WebOil’s business branding for the domestic consumer marketplace needed to be fresh, modern and clean. It had to emphasise their easily memorable name and readily recognisable logo. It also needed to demonstrate value for money and a no-nonsense approach to buying heating oil.


To give WebOil a unique look – completely different to their competitors’ – new friendly images we created incorporating WebOil’s new corporate colour palette.

The simple and easy to remember business branding name was incorporated with high visibility and clean lines onto all branded items including freight delivery vehicles, local area leaflet drops, appointment cards and flyers. As the concept itself is so innovative, Parker Design were able to position the WebOil business brand firmly in the marketplace for ease of use by the consumer. This has given WebOil consistently high consumer recognition, a clear and concise presence and removed any doubt over what the company stands for.WebOil Stationery

After their recent rebranding, WebOil asked Parker Design to create a new suite of stationery with a personal, homely vibe for use on the B2C side of the business. The suite was to include business cards, flyers and letterheads, etc. To achieve a totally unique look, new friendly graphic images were created using WebOil’s corporate colour palette, keeping the new stationery fresh, modern and appealing.

Smart Money

Brand refresh

brand refresh

We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.



Logo and brand design

Logo and brand design

The new logo and brand design we developed added a more contemporary look to Zychem's collateral.



Branding and stationery

Your branding highlights how your business is different from your competitors. We developed 8 different branding options for Salima, with compelling evidence behind the potential use of each of them.