Dormy

Product branding

Clean lines and confident use of colour – We developed a highly unique product branding idea to help our client promote its wide range of products to new as well as its loyal existing customer base.

Challenge

Our brief was to develop an eye-catching and memorable product branding design to help our client attract new customers, and keep the existing customer base engaged and focused on our client’s quest for constant growth and passion for innovation.

Solution

When it comes to generating product branding ideas, our design team are always excited to get immersed in the next challenge. And with this project for Dormy, we took our client’s bright colour palette as inspiration to create a highly engaging branding solution that relies on clean lines and confident use of colour.

Using a classic serifed font which we customised with a bespoke descender to the ‘y’, the logo design made for a highly unique approach that immediately captures the audience’s imagination. The company name is encased in a container in the shape of an envelope, which gives the new branding a strong visual presence as well as nodding at the industry it is used within.

 

Have a look at other examples of effective branding.

Robert Andrew

Branding and packaging design

This branding and packaging design project helped our client launch into a new market thanks to an effective mix of relaxed, rustic authenticity and contemporary touches.

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BrightHR

Branding strategy and development

Branding strategy

BrightHR needed to reinvent themselves, and as a branding agency known for their stunning design portfolio, always coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.

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Polecat

Brand development

Brand development

"The overall feeling was one of excitement that left people talking about the Light concept. There was a very positive response from everyone on their new dynamic and unique new brand development"

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