Brand design and development

B2B website development

Effective brand design that helped our client connect with customers and establish trust in a conservative and tradition-led market.


Dealoil, a young, energetic oil and derivatives brokerage company, believes in developing relationships to get their customers the very best deal: quite simply, bringing oil to those who want oil, at highly competitive prices, thanks to relationships with oil suppliers forged on trust.


Our task was to help Dealoil stand out from its more traditional competitors with a brand design that communicated this proposition to potential customers. In a competitive market dominated by tradition, the brand had to create differentiation and inspire trust. It needed to create a compelling and lasting impression in the audience’s mind, and go beyond the services the company provides.


Our approach to the brand effectively communicates messages that are often perceived as opposites:

  • innovation vs. credibility
  • youth vs. trust
  • freshness vs. reliability
  • disruption vs. professionalism
  • friendliness vs. the highest quality

The concept of connectivity – Dealoil as facilitator, linking supply and demand – inspired our solution, based on a circle that carries a message of close collaboration.Professional services branding

The circle evokes flexibility and the smooth texture of oil, almost making Dealoil’s customers experience the product before purchasing. The shape also makes the logo friendlier and modern, and helps read the company name as two words.

The contemporary colour palette and strong strapline – “Creating profitable partnerships” – reinforce the message of a young company confident in their ability to build a profitable future for their clients.

Professional services branding

The use of the word “partnerships” as part of the professional services branding indicates to our client’s audience that Dealoil are experts in so much more than just business transactions, it’s about care and craft. Dealoil goes beyond business arrangements and gets personal to create successful relationships that generate sales and profits for all involved.B2B website development


Branding strategy and development

Branding strategy

BrightHR needed to reinvent themselves, and as a branding agency known for creating stunning design coupled with marketing strategy effectiveness, we delivered a distinctive identity that changed how they were perceived in the HR industry.



Brand strategy and design

Brand strategy

As a branding agency that specialises in employee communications, employee engagement solutions and marketing strategy, we were asked to change perceptions of our client's IT department and to increase awareness amongst employees of the support services offered by the team.


The Caja Group

B2B logo design

B2B logo design

Launching a new business-to-business consultancy in an industry dominated by large, well-known competitors, the Caja Group approached Parker Design to help them establish their niche brand.