Salima

Branding and stationery

Branding and stationery

We developed a new branding and stationery to help our client create differentiation in the marketplace.

Background

Your branding is your unique business identity, it highlights how your business is different from your competitors and transmits the essence of your company’s personality and ethos, so it’s vital to have the strongest possible representation in your marketplace.

Challenge

Our brief was to develop a completely new branding and stationery for Salima Event Crew and Staff Solutions to help keep the company identity fresh for existing customers and attract new audiences.

Solution

The word Salima is Arabic, it means “to be safe”, so we wanted the new branding to communicate to our client’s target audience that they’re in safe hands if they work with Salima.

After several meetings to discuss the look and feel Salima wanted to achieve, our team of designers came up with 8 different branding options with compelling evidence behind the potential use of each of them.

Using a strong orange palette with silver grey and black, the one chosen by our client offers a contemporary, modern look with a clean, strong typography to reinforce the strength and reliability of Salima’s service.Branding and stationery

We also provided a full copywriting service to accompany the branding and coordinated all Salima’s corresponding stationery requirements, such as new letterheads, business cards, compliment slips and trade brochures.

Tonic

Logo design

Logo design

We refreshed Tonic’s brand identity with a fresh and sophisticated logo design that appealed to international audiences.

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Invosys

Branding design refresh

brand design refresh

We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.

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The Caja Group

B2B logo design

B2B logo design

Launching a new business-to-business consultancy in an industry dominated by large, well-known competitors, the Caja Group approached Parker Design to help them establish their niche brand.

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