We were recommended by The Design Council when Dynamic-Ceramic Ltd required some new logo designs as part of an overall brand refresh.
Dynamic-Ceramic had been trading very successfully for many years when they contacted us, as they felt their brand was in need of a refresh. The original brief was to take the existing logo design and gently move it on rather than totally redesign it. Whilst we were more than happy to do that, we felt that the brand needed more of a dramatic change to give it sufficient longevity, so we also asked if they’d be happy for us to provide a few alternative logo designs, taking the logo to where we felt it should be going.
We created a wide variety of logo designs ranging from subtle changes through to brand new concepts, overwhelmingly deciding on one of the brand new concepts. The new logo design features a very simple yet powerful icon of two chain links, created from the company’s initials – representative of the strength inherent to their ceramic products and their partnerships with their customers. The icon is matched with strong, clean typography and complemented with contrasting blues.
The final addition to the new logo design was the introduction of a strapline summing up what Dynamic-Ceramic stand for.