Dynamic-Ceramic

Logo designs

Logo designs

We were recommended by The Design Council when Dynamic-Ceramic Ltd required some new logo designs as part of an overall brand refresh.

Challenge

Dynamic-Ceramic had been trading very successfully for many years when they contacted us, as they felt their brand was in need of a refresh. The original brief was to take the existing logo design and gently move it in a slightly different direction, rather than a total departure from the original logo.

Solution

We created a wide variety of logo designs ranging from subtle changes through to brand new concepts, overwhelmingly deciding on one of the brand new concepts.

The new logo design features a very simple yet powerful icon of two chain links, created from the company’s initials – representative of the strength inherent to their ceramic products and their partnerships with their customers. The icon is matched with strong, clean typography and complemented with contrasting blues.Company brochure design

The final addition to the new logo design was the introduction of a strapline summing up what Dynamic-Ceramic stand for.

The new logo was then used on a variety of collateral, such as a brochure, stationery and exhibition system.
Exhibition display design

Smart Money

Brand refresh

brand refresh

We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.

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Ale on a Bale

Franchise brand development

brand development

At Parker Design we love a challenge. When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'

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King's Leadership Academy

School logo design

school logo design

We created a trustworthy and inspirational school logo which instills confidence in the local community and a sense of aspiration amongst students.

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