As part of the development of its new online fuel management system, UK Fuels asked us to suggest a list of suitable brand names and develop a range of logo graphic designs.
Appropriately, the name Velocity was picked from shortlist and the logo graphic design was created along with a suite of complementary icons and pictograms which would also be used alongside the logo graphic design on the product and related marketing materials.
The stylised gauge refers to both the fuel gauge and speedometer. Designed with a sleek and high tech look, the 3-dimensional ‘high contrast’ effect ensures that the logo stands out on screen and also on printed literature.
