St Deiniol's Library

Logo redesign

logo redesignSt Deiniol’s Library required a logo redesign and approached us to develop a new theme.

A key consideration was the unique history that surrounds the library – research revealed that the griffin marque featured strongly throughout their past and was used as a seal by William Gladstone, the founder of the library.

We modified the griffin with a cleaner appearance to give the refreshed logo a stronger impact and also making it easier to print. The typeface, based on the handwriting style of William Gladstone and in conjunction with the griffin icon, creates a unique sense of history and heritage. As part of the logo redesign brief, the typography is set in English and Welsh.

King's Leadership Academy

Brand creation

brand creation

As a branding agency that has worked with King's Academy for many years, we were asked to take their brand creation a step further. Inspired by the school's reputation for excellence, we worked closely with architects and developers to visually shape the identity of their new school building.


Smart Money

Brand refresh

brand refresh

We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.



Branding design refresh

brand design refresh

We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.