St Deiniol's Library

Logo redesign

logo redesignSt Deiniol’s Library required a logo redesign and approached us to develop a new theme.

A key consideration was the unique history that surrounds the library – research revealed that the griffin marque featured strongly throughout their past and was used as a seal by William Gladstone, the founder of the library.

We modified the griffin with a cleaner appearance to give the refreshed logo a stronger impact and also making it easier to print. The typeface, based on the handwriting style of William Gladstone and in conjunction with the griffin icon, creates a unique sense of history and heritage. As part of the logo redesign brief, the typography is set in English and Welsh.

King's Leadership Academy

Brand creation

brand creation

As a branding agency that has worked with King's Academy for many years, we were asked to take their brand creation a step further. Inspired by the school's reputation for excellence, we worked closely with architects and developers to visually shape the identity of their new school building.

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Invosys

Branding design refresh

brand design refresh

We are the branding agency that helped position Invosys as a disruptor in the telecoms industry by developing a “revolutionary” brand refresh that also succeeded as a powerful employee engagement and employee communications initiative.

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Smart Money

Brand refresh

brand refresh

We had already worked with Smart Money in the past. This time, we helped our client remain relevant in a constantly evolving market with a striking brand design refresh that allowed Smart Money to appeal to a wider audience.

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