New business branding

new business branding

Truly distinctive new business branding.


With restaurant franchises becoming a more common sight on our high streets, it was essential that when considering the new branding for Oca, Parker Design came up with something truly distinctive.


After meeting with the owners of the new gourmet restaurant, we knew we had to create something that would stand out against the competition. It also had to embody our client’s vision for both the style of environment they wanted to create and the clientele they wanted to attract.


We set about creating a wide range of initial logo designs. Exploring typefaces, colour ways, icons, graphic styles, retro and modern – we left no stone unturned.

With such a short and simple name, we settled upon a logo design which was simple, uncluttered and yet extremely sophisticated.

Moving away from standard typefaces, we hand drew the letterforms, joining and interlinking them to create a stylish, contemporary logo design.

This was finished in a rich metallic bronze and embossed onto the restaurant stationery and menus to give a final understated exuberance to this new business branding project.

Over the years we have developed beautiful and effective branding ideas for a wide range of clients.

Elite P3

Sports brand design

Sports brand design

We were proud to be chosen by Elite P3 to design its identity and develop its new website. Our team responded with a high-performance brand design which connected with audiences visually, both online and in print.


Ale on a Bale

Franchise brand development

brand development

At Parker Design we love a challenge. When Ale on a Bale brought us a vintage horsebox, we helped them turn it into a stunning mobile bar thanks to our experiential and brand design expertise that proves 'good times are brewing!'


Castle Tile & Bathroom

Retail logo and branding

Retail logo and branding

We created a new retail logo and branding scheme which could easily be adapted to signage, advertising and marketing materials, both printed and digital.