Logo design concepts

Logo design concepts

We devised a range of logo design concepts that evoke warmth, homeliness and exclusivity.


Interior design company MGN approached us to develop a range of logo designs following a recommendation by a professional associate within the property development industry.


MGN’s unique approach to their service delivery led our design thought process. We initially produced a range of logo design concepts centred around the notion of creativity and freedom within a structured environment. Working in close collaboration with the client, the logo design concepts evolved into a free-form lower case ‘mgn’ in the style of a signature to denote a mark of excellence and pride in their work.

The rich colour palette was chosen for its warmth, homeliness and exclusivity feel, which would appeal to MGN’s target audience: style-aware affluent home-owners and property developers with aspirations to improve their living environment or give personality and style to a property.

By understanding how to balance creativity with solid, grounded business principles, we were able to match the way the MGN team operate, balancing creative interior design principles with sound architectural concepts. The resulting logo denotes creativity, trustworthiness and luxury.

We also helped our client with the creation of an architecture brochure.


Brand strategy and design

Brand strategy

As a branding agency that specialises in employee communications, employee engagement solutions and marketing strategy, we were asked to change perceptions of our client's IT department and to increase awareness amongst employees of the support services offered by the team.



Brand design and development

Brand design

An effective branding agency understands how to help clients establish trust and credibility in their market. To help Dealoil compete with more established competitors, we created a brand design and strategy that positioned the company as fresh and innovative.


Don Whitley Scientific

Business logo design

Business logo design

Specialising in the supply and maintenance of scientific equipment for the microbiology and tissue culture industries, Don Whitley Scientific required a business logo design that would portray this instantly.