MGN

Logo design concepts

Logo design concepts

For this interior design firm, we devised a range of logo design concepts that evoke warmth, homeliness and exclusivity.

Challenge

Interior design company MGN approached us to develop a range of logo designs following a recommendation by a professional associate within the property development industry.

Solution

MGN’s unique approach to their service delivery led our design thought process. We initially produced a range of logo design concepts centred around the notion of creativity and freedom within a structured environment. Working in close collaboration with our client, the logo design concepts evolved into a free-form lower case ‘mgn’ in the style of a signature to denote a mark of excellence and pride in their work.

The rich colour palette was chosen for its warmth, homeliness and exclusivity feel, which would appeal to MGN’s target audience: style-aware affluent home-owners and property developers with aspirations to improve their living environment or give personality and style to a property.

logo design

By understanding how to balance creativity with solid, grounded business principles, we were able to match the way the MGN team operate, balancing creative interior design principles with sound architectural concepts. The resulting logo denotes creativity, trustworthiness and luxury.

We also helped our client with the creation of an architecture brochure.

architecture brochure

Season Cookshop

Shop logo design

shop logo design

Going beyond a simple logo design request, we created an identity that speaks to an audience tired of "just OK", and who feel they deserve not only better, but something truly special.

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AstraZeneca

Brand strategy and design

Brand strategy

As a branding agency that specialises in employee communications, employee engagement solutions and marketing strategy, we were asked to change perceptions of our client's IT department and to increase awareness amongst employees of the support services offered by the team.

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Dealoil

Brand design and development

Brand design

An effective branding agency understands how to help clients establish trust and credibility in their market. To help Dealoil compete with more established competitors, we created a brand design and strategy that positioned the company as fresh and innovative.

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