AstraZeneca

Campaign branding

Campaign branding

We were approached by AstraZeneca’s Enterprise Information Management team to help produce a range of campaign branding ideas that would help them instil good information practice throughout the company.

Background

AstraZeneca operates in an information-rich industry, and the organisation considers information to be essential for the success of the company. So the way information is found, sorted, used, stored and protected are vital elements of this success. As such AstraZeneca have embarked on a programme to embed good information practice throughout the organisation. The programme ranges from the establishment of a formal information management policy through to communications, training and cultural change.

Challenge

We were approached by AstraZeneca’s newly formed Enterprise Information Management team to help produce a range of campaign branding ideas and communications tools for use within the working environment.

Solution

The project aimed to change people’s opinion about the use of information, and encourage employees who are storing data to tag it with the appropriate meta data so it can easily be found and used by others. Working alongside the team, we developed a wide range of options. The chosen campaign branding design consists of a tag or label featuring the familiar ‘i’ for information alongside the title, a simple and very effective solution.

“It’s a real pleasure to work with Parker.

Nothing is too much trouble and ‘going the extra mile’ is part of who they are. The team are pro-active, provide creative solutions, and do whatever is needed to meet tight deadlines and work within the agreed budget, to produce a quality product.”

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Product advertising design

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Multi-channel marketing campaign

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