We created a trustworthy and inspirational school logo which instills confidence in the local community and a sense of aspiration amongst students.
As designers, the concept of free schools is extremely appealing as we are generally given a more extensive creative license than with traditional schools, so to be involved in creating the logo and brand scheme for King’s Leadership Academy was really exciting. The brief was to create a traditional heraldic-style brand with a contemporary, forward-looking twist.
The management team at the academy decided on a colour scheme of red and black, and also requested a visual link to a lion or crown as a representation of leadership and aspiration. 
We created a trustworthy and inspirational identity for the academy which both instills confidence in the local community and a sense of aspiration within the student community.
The turnaround time for the logo and brand scheme was relatively tight – having just 6 weeks to develop the identity, supporting literature and design all internal and external signage for the school. Working closely with the architects, building contractors and school management team we delivered everything in time for the school’s first September intake.
The new logo and brand scheme were carried through to a variety of collateral, such as the school’s prospectus, exterior branding, and PowerPoint presentation template.
