To be commissioned to create a new school logo and brand scheme for King’s Leadership Academy in Warrington was really exciting. As designers, the concept of free schools is extremely appealing as we are generally given a more extensive creative license than with traditional schools.
The management team at the academy decided on a colour scheme of red and black, and also requested a visual link to a lion or crown as a representation of leadership and aspiration. The team wanted the school logo to be reminiscent of a public school logo, with a very modern twist.
We created a trustworthy and inspirational identity for the academy which both instills confidence in the local community and a sense of aspiration within its pupils.
The turnaround time for the school logo and brand scheme was relatively tight – having just 6 weeks to develop the identity, supporting literature and design all internal and external signage. Working closely with the architects, building contractors and school management team we delivered everything in time for the school’s first September intake.