Our ambition for the new identity was to promote a sense of heritage, stability and longevity, even though the business was only recently established.
Accountancy Services approached Parker Design with a brief to create a professional new logo design.
Our aim was to transmit stability, maturity and longevity, despite it being a young company, so we set to work to produce a series of logo designs in different styles, treatments and colourways. This allowed the client to make a judgement as to the direction they wanted their new business logo design to take.
For the winning ident, we developed a traditional crown motif resting on a modern but classical serif typeface – all designed in a contemporary colourway of bronze and black.