We developed a new branding and stationery design to help our client create differentiation in the marketplace.

Background

Your branding is your unique business identity, it highlights how your business is different from your competitors and transmits the essence of your company’s personality and ethos, so it’s vital to have the strongest possible representation in your industry.

Salima is one of the leading companies for the supply of quality event staff and crew for product launches, sports events and concerts, and a wide range of promotions all over the UK, so a solid and instantly recognisable brand was a must for our client.

Challenge

Our brief was to develop a completely new branding and stationery for Salima Event Crew and Staff Solutions to help keep the company identity fresh for existing the existing customer base as well as attract new target audiences.

Solution

The word Salima is Arabic, it means “to be safe”, so we wanted the new branding to communicate to our client’s target audience that they’re in safe hands if they work with Salima.

After several meetings to discuss the look and feel Salima wanted to achieve, our team of designers came up with 8 different branding options with compelling evidence behind the potential use of each of them.

Using a strong orange palette with silver grey and black, the one chosen by our client offers a contemporary, modern look with a clean, strong typography to reinforce the strength and reliability of Salima’s service.

We also provided a full copywriting service to accompany the branding and coordinated all Salima’s corresponding stationery requirements, such as new letterheads, business cards, compliment slips and trade brochures.