The new brand logo design we created for Renray’s revolutionary Noodles Technology helped our client successfully launch the product in the UK.

Background

Renray, leading supplier to the healthcare sector, has been manufacturing and assembling high quality furniture for over 45 years. The company is driven by a commitment to looking after every detail and delivering products to the highest standards. Renray products are stylish, fit for purpose, and built for the long term, and always put patients first.

Challenge

Having acquired the exclusive healthcare rights to an innovative mattress technology – Noodles – Renray needed a distinctive new brand logo design to help promote the key commercial, clinical and environmental benefits of this revolutionary product. Noodles mattresses can be 100% decontaminated, offer an improved micro-climate, and enhanced patient comfort. The mattresses can also be fully zoned, they’re reusable and can last up to a very cost-effective 10 years, vs. the average 3 years of a traditional foam mattress.

Solution

With three products in the Noodles range – based on the different support profiles available – the brand logo design we created evokes the flexibility offered by the revolutionary technology.

By giving prominence to the product name, we made the technology instantly memorable. The three mattress support profiles available in the Noodles range are visually represented by a unique and playful icon, while the green tones evoke Renray’s commitment to manufacturing sustainable products. A rounded font helps transmit a sense of comfort.

We also produced a set of marketing materials, including a product sales brochure and a data sheet, amongst others.

The new launch, at the NAEP (National Association of Equipment Providers) Exhibition and Conference, was a success for Renray, with former Minister of State for Community and Social Care, Paul Burstow, spending time on our client’s stand learning all about Noodles Technology.