We created a trustworthy and inspirational school logo design which instills confidence in the local community and a sense of aspiration amongst students.

Background

King’s Leadership Academy Warrington was established as a Free School in 2012. The ‘free’ independent school offers an academic education to the young people of the local area. The Academy – founded on international research and traditional values – has a strong focus on leadership and academic development.

As designers, the concept of free schools is extremely appealing, as we are generally given a more extensive creative license than with more traditional schools. To be involved in creating the logo design and brand scheme for King’s Leadership Academy was a really exciting project to be involved in.

Challenge

Our brief was to create a traditional heraldic-style school logo design with a contemporary, forward-looking twist.

Solution

With the management team at King’s Leadership Academy having decided on a colour scheme of red and black, we created a trustworthy and inspirational identity for the Academy which both instills confidence in the local community and a sense of aspiration amongst the student population.

The lion and crown elements of the school logo design – also requested by our client – provide a visual representation of the concepts of leadership and aspiration.

The turnaround time for the logo and brand scheme was relatively tight for this type of project – having just 6 weeks to develop the school logo design, supporting literature and also create all internal and external signage for the school.

Working closely with the architects, building contractors and school management team we delivered everything in time for the school’s first September intake.

The new school logo design and brand scheme were carried through to a variety of collateral, such as the school’s prospectus, exterior branding, and PowerPoint presentation template.