Sage
Adaptable trade show booth
Created for the Schools & Academies Show, this adaptable trade show booth gave Sage and its partners a bold, welcoming platform designed around conversations, product demonstrations and collaborative engagement with delegates.
We based the stand on the master design we originally created for UNLEASH World, adapting familiar elements to a different footprint and purpose. The result retained the distinctive character of the original while creating an open exhibition stand focused on bringing people together.
Designed around conversations
With conversations central to Sage’s objectives for the show, we created an open layout that made it easy for delegates to approach the stand, meet the team and start conversations.
We positioned two double-sided illuminated demo pods towards the front of the stand, creating four demonstration stations without closing off the space. Further back, the curved counter and stools provided an informal setting for longer discussions, while a dedicated store room kept personal belongings and other essentials away from the main stand area.
The layout allowed several conversations and demonstrations to take place at once, making effective use of the available footprint without overcrowding the stand.
Adaptability and evolution
The Schools & Academies Show marked the third iteration of the master stand design we had originally created for UNLEASH. Having already adapted the initial concept to create a second version – this time for the CIPD show – we drew on key elements of the original design to create a third configuration for a very different exhibition space.
Timber finishes and curved forms carry the design, complemented by live planting around the back wall and a large freestanding tree at the front of the stand. We also brought back the large circular Sage banner originally created for the UNLEASH stand, suspending it above the space to give the brand visibility across the exhibition hall. We kept the layout open on both sides, making the space inviting and easy to approach from the surrounding aisles.
More ways to engage
We incorporated digital displays into the stand design to support product demonstrations and give Sage another way to engage delegates.
Rolling animated graphics and presentations kept the content dynamic throughout the event, while also promoting Sage’s presence on the conference agenda.
At the front of the stand, two illuminated demo pods created dedicated points for showcasing products and solutions and starting conversations with delegates.
Extending the experience
We also produced Sage merchandise and giveaways for the event, carrying the brand beyond the stand itself.
Reusable metal bottles featured bold Sage graphics, while branded cookies and bottled smoothies offered smaller giveaways for delegates to enjoy during the show.
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