When designing websites, it is important to make the website stand out from the crowd, whilst ensuring that it delivers the key business messages. Home pages and landing pages have long been host to the Content Slider or Carousel as these offer ways of displaying multiple messages in the same space, near the top of the page, in a creative way.
For the europeandieselcard.com website, Parker Design gave particular attention to the design of the header slider. Using animation with strong typography and bespoke illustration, the key messages and call to actions were brought to life.
The animated slider uses a combination of animated gifs, parallax animation (where layered elements are moved at different speeds to give the impression of distance) and text that is animated sequentially. The results mean that a corporate looking website is instantly more exciting and engaging.