Roberts Bakery asked Parker Design to create a new bakery packaging design that would help their new range of muffins jump off the shelf.
Great food packaging is all about shelf presence, you want your product to stand out from the competition and jump off the shelf. That’s why Roberts Bakery asked Parker Design to create a new bakery packaging design for their range of muffins.
Roberts Bakery are renowned for the fantastic quality of their baked goods, but their food packaging design wasn’t living up to the quality of the product within. As part of a wider remit we completely redesigned the approach to their packaging design, creating a much bolder more striking look.
The muffin packaging was designed with a product ‘window’ allowing customers to see the mouthwatering muffins inside. Picking up on the flavour of the muffins we developed a bright new colour scheme for the packaging design, yellow for the sultana & lemon muffins, blue for blueberry and brown for the chocolate ones. The solid expanse of colour was lifted with a repeat pattern created from the iconic Roberts Bakery wheatsheaf graphic, and the Roberts logo given a much more prominent position. With a brand renowned for its quality, it’s vital that the customer can quickly locate the brand on the shelves.
The new bakery packaging design was completed with a relaxed typography style suited to the product within. The reverse of the packaging was carefully designed with all the statutory information such as nutrition ingredients, weight, best before date and barcode.