We delivered a contemporary and fresh brochure printing and design project that maximises bright and punchy photography and an uncomplicated layout structure.
After recognising a business opportunity to export used agricultural and haulage vehicles to Africa, start up company Export Showroom had a number of marketing requirements to launch the business. Having worked with us on a number of projects, they knew we would be able to turn the project around within a tight deadline.
The first deliverable in our brief was to create a new company identity. Our client also needed our help with a new brochure printing and design project to give potential clients a clear understanding of the company offering.
Having already created the new corporate identity, we had a good starting point to work with. The brochure printing and design needed to reflect the new corporate brand and appeal to our client’s target audience – a diverse group of international professionals working in the African financial industry as well as new customers and overseas specialists working in the construction industry.
After some discussion sessions, we produced a corporate-focused, contemporary and fresh brochure design using bright and punchy imagery. With an uncomplicated layout, the focus is on directing the audience to the services the company offers. We kept the use of colour to a minimum, but maximised it by taking over half of the page, which also helped with structuring content.
The end result was a simple yet highly effective 4-page brochure that is an easy read and immediately engages the audience. To aid with the tight turnaround and keep the project within strict budget parameters, we printed the brochure on a digital press.
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