Carrier bag design

For this project, our approach is rooted in a mixture of classical simplicity and contemporary touches, giving this carrier bag design an immediate premium feel.

Background

Grand Tourist is more than a travel agency – the company specialises in tailor-made travel experiences designed exclusively for knowledgable, discerning and sophisticated travellers.

Challenge

Having worked with Parker Design since the foundation of the company, and planning their promotional calendar, Grand Tourist came to us to design a premium feel carrier bag they could use as collateral for delegates to take away at exhibitions. The carrier bag would need to match the expectations of the audience and immediately transmit what Grand Tourist represents as a business.

Solution

Our design approach is rooted in a mixture of classical simplicity and contemporary design touches, which give the carrier bag an immediate premium feel. Inside, the bag includes information sheets, mini brochures and contact cards detailing the options and benefits of Grand Tourist’s luxury tailor-made travel experiences.

Made of sustainable paper stock that still manages to match our client’s luxury credentials, and with twisted handles for strength, the design features the company’s distinguished logo and branding colour strip.